Improve customer experience – Universal LInks and App Links open an app in a rapid, seamless way, presenting users with the most relevant in-app content without skipping a heartbeat, or having to launch the app, search for the correct content, and all that tiring stuff no one has time to do.There are a number of clear benefits to using Universal Links and App Links: Users sent to the app are then brought to the right in-app content (i.e., deep linked) based on the routing behavior defined in the deep linking solution. Universal Links (iOS) and App Links (Android) are very similar mechanisms that can be applied to any campaign link in order to send users directly into an app (provided they have it). Let’s start with Apple Universal Links and Android App Links. This is going to be a brief introduction but if you feel like deep diving into the topic - this dedicated blog and our Dev Hub can offer plenty of insights. (a la Coinbase’s Super Bowl commercial).Ĭhapter 3 Deep linking, Universal Links, and App Links, oh myĪny basic primer on deep linking would be incomplete without a discussion around Universal Links, App Links, and URI schemes. (2) Increase app adoption by creating a campaign directing users to a mobile web landing page that displays multiple CTA buttons, each of which redirects users to different app stores and ultimately the app. (1) Drive app growth by setting up a web-to-app journey that begins with a mobile web banner that captures and reports the sources of incoming traffic, and then redirects users to the right app store, followed by the relevant in-app content. The links direct new iOS users to the App Store and new Android users to the Play Store, and then they are redirected to the contextual content in the app presented by the influencer in their clip. (2) Drive app growth via a campaign with paid influencers who embed a link in their YouTube clip description. (1) Increase app engagement for existing users by sending an email with a link that sends users directly to a product page in your app. Things you can do with a deep linking engine
Ultimately, these types of delightful journeys will generate a notable business impact, from boosting retention, to lifting conversions, and improving LTV. Crafting customized journeys for different users on the fly is what enables deep linking engines to create customer experiences that are contextual and personalized.
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